Since when did fuel become techy?
Technology is not an industry you might commonly associate with energy drinks, FireStar is a sophisticated sachet of crystals which are poured onto your tongue, made with proprietary microcapsules that slowly release energy for up to four hours. They come in a variety of flavours including Cola, Ice Mint, Cheery Max and Ice mint Max.
The energy brand is battling to take a slice of the drinks market by providing consumers with an alternative to the sugar laden options currently available. FireStar contains 95% less sugar and hopes to reduce sugar consumption by 30,000 tons per annum.
The sachets outperform traditional energy drinks, last longer, contain less calories, are truly portable and aid weight loss. Containing a mere 10 calories per serving in comparison to 220 in most common energy drinks.
Do you like the sound of Firestar? Great! The company have been shortlisted in Voom, a competition to pitch to Richard Branson and win a share of £1 million in prizes – as well as a trip to Necker Island and mentoring at 10 Downing Street.
Vote for FireStar here